Baggu

Baggu emerged in 2007 from the vision of Emily Sugihara and her mother, a brand born from the simple idea of creating stylish, reusable shopping bags as an alternative to single-use plastics. It quickly transcended its utilitarian origins to become a cult favorite, defining an era where sustainability met playful design with effortless cool.

Baggu’s unmistakable DNA is rooted in vibrant prints, unexpected color combinations, and a minimalist yet highly functional design philosophy that elevates everyday essentials. Their aesthetic is an optimistic blend of modern sensibility and playful utility, crafting durable, joyful pieces that seamlessly integrate into a dynamic lifestyle, making the mundane feel special.

The collection includes:
Bags - From their iconic standard totes to versatile crossbody styles, these pieces are celebrated for their vivid patterns and functional simplicity, perfect for daily errands or statement carrying.
Hats - Cool, comfortable headwear that adds a pop of personality to any look, often sporting the brand's distinctive patterns.
Bag Charms - Whimsical and often quirky, these small additions offer a personalized touch to any Baggu piece or everyday carryall.
Backpacks - Designed for urban living and beyond, offering smart organization and comfortable wear in Baggu's signature playful yet practical style.
Socks - A delightful way to infuse a dose of Baggu’s vibrant aesthetic into your wardrobe, featuring fun prints and comfortable fabrics.